1. Spreading range is wide, speed is fast 

Online advertising can be widely spread to every corner of the world via the Internet all around the clock. There are approximately 900 million netizens worldwide, 120 million of whom are in China, and these user groups are increasingly growing every year. These netizens have relatively high consumption capability, and they are the audience of online advertising. They can browse advertising information on the Internet at anytime anywhere, with obvious spreading range and speed. These effects cannot be reached by traditional media. 

 

2. No restrictions to domain, wide range of audience, and optimistic market outlook 

There are approximately 900 million netizens worldwide, 120 million of whom are in China, and these user groups are increasingly growing every year. Internet has no domain boundary, and online advertising will be right in front of netizens as long as they can get access to the Internet. The effect of publicity is obvious. 

 

3. Actively receive/convey information 

As it’s well known that newspaper, magazine, TV, radio, and outdoor advertising are compulsive, which try best to absorb your vision and hearing, and compulsively instill the content to your brain. But online advertising belongs to on-demand advertising, featuring the nature of newspaper classification advertising, yet no need for thoroughly browsing. It enables you to look up freely, and collectively presents information you need, so that the authenticity and the cooperation intention of intention partners will be much higher than that of other traditional media.

 

4. Flexible real time and easy modification 

An advertisement is difficult to be revised after its release on traditional media, and it takes some money and time even it can be revised, while advertising on the Internet can change the content of the advertisement according to customer demands. Thus, changes of operational strategy can be implemented and publicized in time. 

 

5. Strong interaction and direct sense experience 

Carriers of online advertising are basically multimedia and hypertext documents. If consumers are interested in a specific product, they can further know more, detailed and vivid information about it by just clicking the mouse, so as to “experience” in person the product, service and brand. If new technologies and applications such as virtual reality can be used in online advertising, it allows customers to really experience goods or service, and conduct booking, transaction and settlement on the Internet, which can greatly strengthen efficiency of online advertising.

 

6. Cost-saving 

Expenses on online advertising making are much lower than traditional media. 

 

7. Around-the-clock publicity 

Television advertising and other media advertising require high effectiveness, but online advertising can continuously publicize enterprises all day long, due to its special platform. As long as there are netizens, the publicity will reach them at any time. 

 

8. Mutually-complementary with traditional advertising 

Each media has its own advantages, but online media can strongly supplement the other media. Internet is a strong complementation and restoration tool for effects of all media, which brings its own effects and save customer defection rate for other media. 

 

9. Accurate release, with effect available for monitoring, making advertising release clear to enterprises 

The audience of traditional media advertising is a mess, but online advertising can make targeted advertising release for different audience groups, according to features of products. It enables enterprises to truly reach accurate release, and to know how many people have seen the advertisement and how many have left their comments through the advertising backstage, making them really grab the initiative. 

Various advantages of the Internet are continuously presented during the usage of the entire Internet, and they are waiting for your experience and discovery. We hope our colleagues can experience more amazing Internet.