Internet SEM integrated marketing is aimed to integrate Internet resources and summarize website publicity. There are many websites emerging and closing on the Internet everyday, so integrated online marketing plays a great role in SEM service procedures.

Business analysis

Make it clear what kind of business target a website wants to reach, such as selling a specific product or providing a product.

Market survey

Get to know how people search websites. The content includes investigations on common keywords, more valuable keywords that haven’t been recognized by rivals, what rivals are doing, how to make search engine advertising, and which websites are most worth establishing links with your website.

Website function/structure optimization

In order to earn support from users, product planning of a website should be upgraded according to demands and user experience from targeted users. In the meantime, page structure, data usage, URL structure of the website need optimization and improvements based on the preference of search engine.

Search engine optimization

The precondition of this step is to find right keywords. It is a waste of time to optimize keywords that few will search. With suitable keywords, URL, Title, META tag, title and content of the text, ALT tag, and link of the website be optimized. It needs more work to do for those websites which have framework, Flash animation, and is generated with dynamic database.

Implement link strategy

Many search engines can judge the importance of a website according to the importance of websites linking the website. Though the number of websites is important, quality is of greater significance. Implementing link strategy can ensure your website deeply accesses to Internet.

Hand over to search engines

When a website is optimized, it can be handed over to search engines. Among more than 1,000 search engines, only a small number of them are really important. These search engines provide search results for other search engines, portal websites, and corporate websites. Having a good ranking on these search engines is very critical. Some of these search engines allow handing over new websites automatically with software, but in many cases, only manual submission may guarantee successful submission. All key catalogs require careful manual submission.

Search engine billing

Search engines are increasingly introducing paid operational mode for recording, ranking, and clicking. You will lose half of browsers if you don’t adopt these paid services. Advantages of these services are clear results and fast effects. Free recording of search engines always takes 6-10 weeks, and the catalog may take more than 6 months based on different classifications.

SEM management

Follow up rankings of targeted keywords. Analyze which visitors come from search engines, and which keywords they used according to server logs, in a bid to adjust website codes and content accordingly. Calculate rate of return on investment of paid advertising that has been clicked, and evaluate effects. As a matter of fact, search results are always in tough competition. If your rivals have seen good rankings of your website, they won’t let this status keep for a long time.